So here's the deal with our Royal Emerald Illuminating Eyeshadow – it's basically that perfect combo of gorgeous color and actually giving a damn about what you're putting on your face. Like, 75% of what's in here is USDA certified organic, which is pretty awesome. And honestly? It works for everyone. Doesn't matter what your skin type is, you're gonna get this super vibrant color that actually stays put all day. Oh, and it's vegan, gluten-free, and cruelty-free, so you can feel good about using it. We kept out all the sketchy stuff too – no nanoparticles, parabens, or any of that chemical nonsense you can't even pronounce.What I really love about this eyeshadow is how versatile it is. Want something super chill and natural for your 9-to-5? Just sweep on a little bit. Going out tonight and need something with more oomph? Layer it up, babe. The pigmentation is seriously intense, so whether you're going for that barely-there shimmer or full-on glam drama, it's got you covered. The shades are designed to work with pretty much any vibe you're feeling. And if you really want to take things to the next level, pair it with our Dusk to Dawn Liquid Liner or Infinity Lash Mascara – total game changer. (Just a heads up, the travel palette is separate, but trust me, this shadow alone is gonna become your new go-to.)