Okay, so this High Maintenance Matte Liquid Lipstick in shade 307 is honestly pretty amazing. Right off the bat, you get this super pigmented color that just goes on smooth in one swipe – no need to layer it a bunch of times. The matte finish is legit and stays put without getting all smudgy or fading throughout the day. What's cool is it's actually vegan and made with these high-quality powders that keep the color from bleeding outside your lip line, which we all know is annoying. It feels crazy lightweight too, like you're barely wearing anything, but somehow it lasts forever. Whether you're running errands during the day or going out at night, this lipstick's got you covered. Plus, it's made in the USA, so that's a nice bonus if you're into supporting that. Basically, if you want a bold lip that doesn't require constant touch-ups and feels comfortable all day, this one's definitely worth checking out.