PLATINUM+ BLACK - Elite Hair Straightener with Smart Tech

Achieve flawless, salon-level styling with the PLATINUM+ BLACK Elite Hair Straightener, a marvel in hair care technology. Recognized globally with over 50 beauty accolades, including triple honors from Allure for Best Flat Iron, this styler stands out as the ultimate in precision heating. Forget the guesswork of finding the right temperature—enjoy consistent, optimal styling at 365°F, ideal for all hair types without risking excessive heat damage. Empowered by ghd's advanced ultra-zone technology, this straightener assesses heat requirements 250 times per second, ensuring perfect temperature maintenance for 70% stronger hair and 75% heightened shine. Experience long-lasting styles with twice the color protection, making your hair look vibrant and full of life.