Enjoy a transformational hair care experience with Umberto Giannini Frizz Fix Shampoo, meticulously formulated to provide 78% less breakage and a significantly smoother finish. This exquisite 250ml bottle harnesses the power of vegan keratin bond repair technology, clinically proven to delve deep into each hair strand, combating frizz from the inside out. The addition of cutting-edge metal detox technology, featuring Sodium Gluconate, expertly eliminates dulling metals and minerals from shower water, enhancing your hair's color brightness and touchable softness. Note the composition of our 94% natural moisturizing formula, replete with peptides and Hyaluronic Acid. This blend ensures your locks retain their natural oils while receiving optimum hydration—an essential for healthy, vibrant hair. By integrating this shampoo into your routine, witness a significant transformation in manageability and texture. To use, apply to wet hair and gently massage into the scalp, then rinse thoroughly. For best results, pair with Frizz Fix Conditioner, and elevate your style with our Frizz Oil, Styling Cream, and Control Clay.