Soft Color Natural Instincts 70 Natural Blonde Hair Color

A luminous, natural blonde tone with soft multidimensional highlights brings hair to life while maintaining a healthy, touchable finish. Soft Color Natural Instincts 70 Natural Blonde delivers radiant color that lasts up to 28 washes, blending greys seamlessly for a polished, salon-inspired look at home.

The gentle, ammonia-free formula is enriched with nourishing shea butter, coconut oil, and aloe vera, helping to protect hair structure while enhancing softness and shine. Strands feel visibly healthier, with up to 90% less breakage, making it an ideal choice for those seeking both color and care in one step.

A delicate floral fragrance elevates the coloring process into a more refined ritual, while the fast 20-minute application fits effortlessly into modern routines. The included moisturizing serum helps maintain vibrancy between applications, keeping blonde tones fresh, smooth, and glossy.

Perfect for normal hair types and suitable for all genders, this demi-permanent hair color offers a balanced blend of performance and comfort, delivering natural-looking blonde results with a silky, radiant finish.