Amplify Your Smile with Rimmel Lasting Finish Lipstick in 'Soft Hearted'. This 4g powerhouse ensures vivid, high-impact color that captures attention for up to 8 continuous hours. Its luxuriously creamy texture glides on effortlessly, providing full coverage with 50% more color intensity than standard lipsticks. Designed for comfort, it feels as good on your lips as it looks. For optimal results, apply it following our simple steps to achieve a lasting look that boasts richness and smoothness. Turn every head with a shade that speaks volumes about your style.