Meet your new lip game changer – the Gosh Velvet Touch Waterproof Lipliner in Shy Plum. This baby glides on like butter thanks to its super smooth texture that's basically made for defining and showing off your lips' best angles. What makes it special? It's packed with jojoba oil, wax, and some seriously smart ingredients that give you that moisturizing lipstick vibe without any of the annoying smearing or feathering. Whether you're just lining your lips or going for full-on color, the rich pigment and waterproof formula mean your look stays put from morning coffee to happy hour. Born in Copenhagen and ready for wherever your day takes you, this lipliner keeps your pout looking fresh without any touch-ups. Plus, it works beautifully on everyone – no matter your skin type. Seriously gorgeous, seriously long-wearing color in every swipe.