Every wash with Bonacure Color Freeze Shampoo enhances the vibrancy and longevity of color-treated hair. This exquisite shampoo is your ally in maintaining salon-perfect color at home. By stabilizing hair at its optimal pH of 4.5, it encapsulates color pigments deep within, reducing fading significantly and delivering up to 90% color retention after 30 washes. The result is hair that looks and feels as vibrant and lively as the day it was colored. Designed with both efficacy and hair health in mind, this vegan formulation is free from SLS/SLES sulphates, silicones, and artificial colorants, ensuring a gentle yet thorough cleanse that protects both the hair structure and its surface. From post-color treatment to daily maintenance, this shampoo is an essential part of your hair care regime. To use, lather into wet hair, then rinse thoroughly. For optimal results, follow with Bonacure Color Freeze Conditioner. Revel in the enhanced texture and prolonged color brilliance with each wash, making every day a good hair day.