With Natural Instincts 7/1 Ash Blonde, achieve multitonal, healthy-looking hair that captures the essence of ash blonde perfection. This premium formula allows for an optimal grey coverage lasting up to 28 washes, ensuring that your hair retains its vibrant color and luminosity. A symphony of nature's best, including shea butter, coconut oil, and aloe vera, enriches the colorant, producing hair that is not only soft and shiny but also 90% more resilient against breakage. The bespoke coloring experience is redefined with a fast, 20-minute application that indulges your senses with a delicate floral fragrance. This gentle formula is meticulously free from ammonia, promoting a luxurious, less damaging hair coloring ritual. Cherish the simple, clear application steps and immerse yourself in a grand finale of deep conditioning that leaves your hair feeling pampered and revitalized.