Velvet Touch, Rich Color: Glide into velvety softness with Max Factor Colour Elixir Soft Matte Lipstick in 'Crushed Ruby'. This opulent shade imbues your lips with luxurious matte bliss without drying them out. Light-as-Air Formula: Enjoy the sensation of 'barely there' as this lipstick's ultra-light texture coats your pout in moisture-rich color, maintaining suppleness all day. Advanced blending of fine pigments ensures your smile is flawless, free from imperfections, and vivid in color. Perfect your pout with this essential beauty ally that offers both mesmerizing color and nourishing wear.